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But perhaps that misses the point.
Enter the antidote:
The Great Unwinding: Why “Cozy” and “Retro” Media Became the Stress Vaccine of the 2020s bexxxy
“We are living in a hyper-stimulated state,” Dr. Rossi explains. “When you watch a prestige drama like Succession or House of the Dragon , your cortisol levels are spiking. That’s fine in small doses. But when that becomes your default state, entertainment stops being relaxing and starts feeling like a second job.”
As one viral tweet put it: “I don’t need another show about how the world is ending. I need a show where a nice man restores a rusty lamp.” But perhaps that misses the point
In the high-definition glare of the 2020s, where CGI spectacles cost $400 million and every streaming service is racing to produce the next bingeable, anxiety-inducing thriller, an unexpected victor has emerged. It is not loud. It is not new. And it is, often, intentionally a little bit fuzzy.
To understand the rise of the cozy, we must first look at the state of the "loud." “When you watch a prestige drama like Succession
Entertainment has always served two masters: escapism and catharsis. For the last ten years, we had catharsis. We had the anti-heroes, the dragons, the true-crime deep dives. Now, the pendulum has swung. In a world of breaking news alerts and AI anxiety, the most radical act of rebellion might be turning off the doom-scroll and watching three hours of a Korean chef making tofu from scratch.