Not so fast. You’re looking at — the big, dumb, easy-to-count numbers. They tell you what happened, but they never tell you why . They are the shadow on the wall, not the hand that casts it.
We’ve all been there. You open your analytics dashboard. The line goes up. Green arrows everywhere. Pageviews are soaring, session durations look healthy, and your conversion rate is holding steady. umetrics
Build for that. Measure for that. That’s Umetrics. What user metric do you wish you could track but can’t? Reply to this post — I’m building a Umetrics toolkit and want your ideas. Not so fast