If you can't measure it, you can't improve it. The lezioni on GA4 (Google Analytics 4) teach you how to track where your traffic comes from and what users do once they land on your site.
This is where you get your hands dirty. The lessons cover keyword research using actual tools (like Ubersuggest or Semrush), on-page SEO (title tags, meta descriptions), and link building. By lesson 10, you will understand why your blog post isn't ranking. If you can't measure it, you can't improve it
You won't be a master. But you will know enough to talk to developers, challenge agencies, and launch your first profitable campaign. The lessons cover keyword research using actual tools
You can't market without a home base. The course includes technical lessons on setting up a WordPress site, choosing themes, and understanding the difference between Posts and Pages . But you will know enough to talk to
Old school? Maybe. Effective? Absolutely. You will learn how to use Mailchimp or ConvertKit, write subject lines that get opens, and set up automated welcome sequences.
This section is worth the price alone. You will watch screen-share lessons on setting up your first Search Campaign, how to pick keywords match types (Broad vs. Exact), and how to stop wasting money on clicks that don't convert.