Quackcrep evades platform moderation because no single post is clearly false. Counterstrategies are proposed.
This paper introduces the neologism “quackcrep” — a portmanteau of “quack” (medical fraud) and “crep” (from crepuscular , meaning active at twilight or deceptive half-visibility). We define quackcrep as the gradual, low-visibility spread of pseudo-expertise through social media micro-influencers. Using a qualitative case study approach, we analyze three emergent behaviors. Findings suggest quackcrep operates below traditional debunking thresholds. quackcrep
The rise of wellness influencers has outpaced regulatory frameworks. While “quackery” implies overt fraud, a subtler phenomenon — quackcrep — remains under-theorized. Quackcrep evades platform moderation because no single post
Quackcrep: A Conceptual Analysis of Digital Charlatanism in Pseudomedical Ecosystems quackcrep