Text in large, golden letters:
— Philip Kotler
He points to the final slide.
Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s . principles of marketing by philip kotler ppt
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” Text in large, golden letters: — Philip Kotler
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.” Text in large
Image: Four puzzle pieces labeled Product, Price, Place, Promotion.