Tracking — Matomo Utm

Tag your next campaign URL, click it yourself, and watch the data appear in Matomo’s live report. Would you like a shorter version (e.g., for a cheat sheet or social post) or a step-by-step tutorial with screenshots?

Let’s break it down. UTM (Urchin Tracking Module) parameters are simple tags you add to the end of a URL. They help Matomo (and other analytics platforms) understand exactly where your visitors came from—not just that they came from “social media,” but which platform, which campaign, and even which specific post or ad. matomo utm tracking

Here’s a clear, informative text on , suitable for a blog post, help article, or internal documentation. Understanding Matomo UTM Tracking: A Complete Guide If you’re using Matomo (the leading open-source Google Analytics alternative) to track your website traffic, you’ve likely heard about UTM parameters . But how do they work in Matomo, and why are they essential for your marketing analysis? Tag your next campaign URL, click it yourself,