Kingliker - !new!

The saddest part? There is no king. There never was. Just a long line of people, each one looking over the shoulder of the person in front, liking what they like, so they don't have to decide for themselves.

His nickname, coined by the satirical magazine Punch in 1926, was cruel but precise: "The Kingliker—a man whose taste is not his own, but the echo of a throne." kingliker

Her boss smiled. "That's not a bug. That's engagement." The saddest part

Today, a Kingliker isn't a person. It's a force. Just a long line of people, each one

Maya called her boss, panicked. "We're not connecting people," she said. "We're building a machine that punishes the first person to like something. The only safe like is the millionth like."

The Kingliker had spoken. Quality didn't win. Popularity won. And then more popularity. And more.