Marketing Research = The bridge between the company and the customer’s mind.
– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). introduction to marketing research ppt
– What happened? Example: “Sales dropped 15% last quarter.” Marketing Research = The bridge between the company
Here’s a structure and content for an PowerPoint presentation. It’s designed to grab attention, tell a story, and avoid the usual boring definitions. Presentation Title Slide Title: The Secret Sauce of Business Decisions: Introduction to Marketing Research Subtitle: Why gut feelings fail and data wins Your Name / Course Slide 1: The Hook – “The $50 Million Mistake” Visual: A split image – Left side: A happy Coca-Cola executive in the 1980s. Right side: A sad Pepsi logo. Example: “Sales dropped 15% last quarter
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. But in plain English: Listening to the market before you speak. Slide 3: Why Should You Care? (The 3 Roles of Research) Visual: Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive)
– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared.