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In delivery terms: If 40% of your lunch orders come from the same business park between 12:00–1:00 PM, you don’t send drivers from base at 11:55 AM. You pre-position them at the nearest coffee shop parking lot at 11:30 AM. Old-school dispatch (static routing) assumes demand is random. It’s not.
Stop managing where orders are . Start managing where orders will be . hotspot despatch
Pull last week’s dispatch log. Find one repeating location + time window. Test a single pre‑positioned driver there tomorrow. Measure the difference.
Have you tried dynamic repositioning? Drop your biggest dispatch headache in the comments. Start managing where orders will be
Drivers refuse to move without a guaranteed order. Fix: Build a “reposition bonus” ($2–$3) or guarantee a minimum hourly during repositioning windows.
| Static Dispatch | Hotspot Dispatch | |----------------|------------------| | Driver starts at depot every time | Driver starts near predicted demand | | Responds to order after it’s placed | Anticipates order before it’s placed | | High deadhead miles | Low empty running time | | Driver waits at warehouse | Driver waits in hotspot zone | but it’s actually a simple
It sounds like tech jargon, but it’s actually a simple, powerful shift in strategy. Instead of sending drivers from a central depot every time, you position them . What is Hotspot Dispatching? In plain English: Hotspot dispatching means identifying geographic areas with high order density (a "hotspot") and proactively routing idle drivers into those zones before demand spikes.