| Metric | Data | |--------|------| | Population (US women 50+) | 55 million+ | | Box office attendance (over 50) | Accounts for 30%+ of tickets, yet <10% of lead roles | | Streaming engagement | Shows with mature female leads (e.g., Grace & Frankie , The Crown ) have 40% higher retention among female 50+ |
| Metric | Data | |--------|------| | Population (US women 50+) | 55 million+ | | Box office attendance (over 50) | Accounts for 30%+ of tickets, yet <10% of lead roles | | Streaming engagement | Shows with mature female leads (e.g., Grace & Frankie , The Crown ) have 40% higher retention among female 50+ |