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We conducted a qualitative affordance analysis of 20 free horror apps (e.g., Granny , Eyes – The Horror Game , The Ghost – Paranormal Horror ) and 30 ad-supported interactive horror experiences. Using a “walkthrough method” (Light, Burgess, & Duguay, 2018), we recorded the frequency, placement, and psychological context of monetization triggers (ads, in-app purchases, reward videos).

Scream for Free: The Paranormal Economics and Haunted Affordances of Free-to-Play Horror Mobile Applications free horror apps

Furthermore, we observe a : repeated interruption reduces the effectiveness of horror. However, the financial model does not require effective horror—only intermittent horror sufficient to keep the user in the loop until the next ad loads. We conducted a qualitative affordance analysis of 20