Casetti, F. (2021). The relocation of cinema. In S. Denson & J. Leyda (Eds.), Post-cinema: Theorizing 21st-century film (pp. 42–59). Reframe Books.
Denson, S., & Leyda, J. (Eds.). (2016). Post-cinema: Theorizing 21st-century film . Reframe Books. filma25
Filma25, post-cinema, generative AI, algorithmic authorship, decentralized film production, DAO, dynamic narrative. 1. Introduction Cinema has always been a technology-driven art form. From the Lumières’ cinématographe to digital intermediate workflows, each major shift in production and distribution has redefined what “film” means. However, the mid-2020s present a unique inflection point. Generative artificial intelligence (GenAI) now produces moving images from text prompts; blockchain technologies enable decentralized funding through tokenized collectives; and streaming platforms have habituated audiences to algorithmic personalization. Within this context, the term Filma25 emerges from online creator communities, experimental film forums, and speculative design discourse as a shorthand for a new mode of filmmaking—one that is neither purely human-authored nor industrial, neither fixed-length nor theater-bound. Casetti, F