Facebook’s algorithm is smarter than you think. When you post amazing content, Facebook shows it to a small percentage of your followers first. If those followers engage (like, comment, share), Facebook assumes the post is good and shows it to more people.
Facebook runs constant sweeps to delete fake accounts. When those bots get deleted, they disappear from your page. Suddenly, you wake up with 500 likes instead of 10,000. You are back to square one, but you are also flagged as a potential spam risk.
When you are running a small business or trying to grow a creator page, seeing that like counter stuck at 147 while your competitors are at 15k is painful. It is tempting. It feels like the easy button.
A high like count with zero comments is the digital equivalent of a haunted house. Everyone can tell it’s empty inside.