He sent a short note to Elena: "You didn't teach me about costs. You taught me about leverage."
In the bustling port city of Veridona, there were two rival coffee roasteries: Aurora Beans , a sleek, data-driven operation, and Old Wharf Roasters , a beloved, traditional shop run by a man named Silas.
She put up a simple chart comparing the two roasters. "Our revenue is similar," she began. "But Silas’s cost per roasted pound is $12.50. Ours is $9.15."