| | With Advertising | Without Advertising | | :--- | :--- | :--- | | Primary Goal | Maximize time-on-site & data collection | Enforce security & content rules | | Data Handling | Profiling for ad targeting | Minimal, anonymized logs | | Content Filtering | May "whitelist" high-ad-revenue sites | Applies rules uniformly | | Vulnerability | Malvertising (ads delivering malware) | No ad-related attack vector |
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| | With Advertising | Without Advertising | | :--- | :--- | :--- | | Primary Goal | Maximize time-on-site & data collection | Enforce security & content rules | | Data Handling | Profiling for ad targeting | Minimal, anonymized logs | | Content Filtering | May "whitelist" high-ad-revenue sites | Applies rules uniformly | | Vulnerability | Malvertising (ads delivering malware) | No ad-related attack vector |