💪 Early constitutions in Mexico often included clauses forbidding distributors from selling soft drinks. Why? Because back then, nobody believed a juice could compete against giant soda brands. Jumex proved them wrong.
🍑 The act doesn't even mention the word "Jumex" yet! The name came later from Jugos Mexicanos (Mexican Juices). The PDF of the constitution proves that the original business was a side project to use excess fruit that couldn't be sold fresh. acta constitutiva de jumex pdf
If you manage to find a PDF copy of the original "Acta Constitutiva de Jugos del Valle" (Jumex’s legal name), you aren't just looking at a boring legal template. You are looking at the 💪 Early constitutions in Mexico often included clauses