– originally an ABBYY reseller for workflow automation, later developed its own low-code BPM platform, now offers ABBYY as an optional OCR add-in.
This creates an interesting dynamic: ABBYY needs these resellers for market reach, but the resellers constantly de-emphasize ABBYY in favor of their own margin-heavy tools. Ironically, many ABBYY FineReader resellers started as Adobe Acrobat resellers before Adobe pushed its cloud-only model. ABBYY aggressively courted them with perpetual licenses and on-prem deployment options. abbyy reseller